Years ago, I set goals and put them in a little box. Nobody knew what they were. Then I got mad when my team didn't hit them. Sound familiar?

In this Masterclass Mini, discover the 4DX (Four Disciplines of Execution) process that revolutionizes gym organizations. Learn why most gym owners fail at goal setting, what makes a goal "wildly important," and the exact framework for choosing the ONE goal that will make the largest impact on your business.

You'll discover:

• The 4 simple steps of 4DX (and why "obviously easy" doesn't mean easy to execute)

• Jim Collins' 20 Mile March concept: small bites, consistent execution

• What makes a goal "wildly important" vs just another item on your to-do list

• The characteristics of a great WIG: clarity, measurable, limited, aligned, time-bound

• The 3-question filter: largest impact, measurable, realistic

• The "from X to Y by when" formula for crystal-clear goals

• Why you can't have 25 WIGs (or even 5)

• How to go from 2X to 10X through focused execution

Real talk: Keeping toilets clean is not a wildly important goal. Learn what IS and how to rally your entire team around it.