Most clubs know referrals matter.
Very few run them as a system.

That’s why referrals stay inconsistent.
And why February underperforms January.

In this Masterclass Mini, Katie Miller from Mastermind Gym Solutions and Kyle Henning from Keepbooked break down how top-performing clubs turn referrals into a repeatable lead engine instead of a one-time push.

This session shows you where referrals actually start, when to ask without making it awkward, and how to track them so they don’t disappear after week one.

You’ll learn:

• Why referrals are the highest-quality leads in your business

• The 60/40 rule and why 40% of your leads must come from inside the club

• The three best moments to ask for referrals across the member journey

• How to remove fear from asking through simple scripts and role play

• Why asking once fails and how multi-touch referral systems win

• How to track referral asks, sends, follow-ups, and conversions

• The follow-up cadence that turns referrals into show-ups

• How to stay compliant without killing momentum

• Incentives that drive action without hurting payroll or margins

Real-world examples from Anytime Fitness clubs, boutique studios, and multi-club operators included.

Bottom line:
Referrals are controllable marketing.
Ads are not.

If you want February to outperform January without increasing ad spend, this is where to start.