ANYTIME FITNESS OWNERS
ACCESS THE SYSTEMS BEHIND 250+ HIGH-PERFORMING CLUBS
ACCESS THE SYSTEMS BEHIND 250+ HIGH-PERFORMING CLUBS
ACCESS THE SYSTEMS BEHIND 250+ HIGH-PERFORMING CLUBS
Drive 42% more revenue and 158% more PT on average, while your team executes without constant oversight.
Drive 42% more revenue and 158% more PT on average, while your team executes without constant oversight.
$100M+
In combined club revenue influenced by Mastermind
250+
Anytime Fitness clubs actively scaling inside Mastermind
150+
Owners running better clubs with Mastermind
WHEN YOU’RE IN, DECISIONS GET SIMPLER.
Lead Better.
Grow Faster.
Stress Less.
Mastermind is for Anytime Fitness Owners who want direction and consistency without running everything themselves.
Replace guesswork with proven systems
Scale operations without adding chaos
Lead your team with clarity
Less reaction. More growth.
Systems That Scale High-Performing Clubs
Built by Real AF Operators
Proven by Top Owners
Playbooks That Drive Results
INSIDE Mastermind
What You Get as a Member
Everything you need to run a
high-performing club without guessing.
Structure
Clear, repeatable systems to run sales, staff, and operations with consistency.
Execution
Step-by-step playbooks used by top clubs so you know exactly what to do and when.
Guidance
Direct access to operators and coaches who’ve built and scaled real clubs.
Support
A trusted network of Clubs & Owners sharing real numbers, wins, and solutions.
Real People. Real Results.
Success Stories from the Mastermind Community
Meet a few of our members who turned commitment into results.
"Over the past year, this club achieved a 28 percent increase in total revenue while more than doubling net income. The improvement came from better execution across sales, team development, and day-to-day operations, not increased hours or added complexity. When the right systems are in place, growth becomes repeatable."
Lyle and Chris - Anytime Fitness Bellefontaine
28% Revenue Growth. 106% Net Income Increase
"In a few months, our club moved from outside the top from rank 720 to 480 system-wide by tightening our FC process and improving consistency in sales conversations."
Randy Long - Anytime Fitness Salisbury, NC
Moved into the Top 500 system-wide
"Clear execution and priorities have led to consistent membership growth, net-positive performance, and stronger personal training production."
Stacy Hoeppner Anytime Fitness LEO
Membership growth with PT momentum
"Our Arcadia team has built a repeatable PT process that drives consistent agreement volume. Clear systems, aligned leadership, and disciplined execution across the floor have made performance sustainable."
Chris Huisken - Anytime Fitness Arcadia
Consistent high-performing PT execution
"Our front-of-house team increased FC booking rates to 72 percent, up from 17 percent when we started. The improvement came from clearer systems, better confidence, and consistent execution at the desk."
Katie Mafnas - Anytime Fitness Sedro-Woolley
FC booking rate increased to 72%
"Working with Mastermind has completely transformed how we operate. Last month we brought in 13 new members with a 100% appointment booking rate, 94% close rate on member bookings, and 92% first contact show rate. The systems and coaching gave us the structure we needed to execute at this level consistently."
Josh Gibbs - Anytime Fitness Carrollton, VA
13 new members, 100% appointment booking, 94% close rate, 92% show rate.
"We just opened our first location on Hilton Head Island and the results have been incredible. After just one full week, we're at 280 members, gaining 10+ per day, and over $5k in recurring PT revenue. The presale systems and support from Mastermind set us up to hit the ground running. Locations 2 and 3 are already scheduled for later this year."
Chris Floyd - Anytime Fitness Hilton Head Island, SC
One week open: 280 members, over $5k in recurring PT revenue, gaining 10+ members daily
"The PT systems from Mastermind are working. We closed 8 PT agreements, 6 brand new, with a 76% FC show rate and 50% close rate. When you have the right process and your team knows how to execute it, the results follow."
Brian Cassidy - Anytime Fitness-Plymouth
8 PT agreements, 6 brand new clients, 76% show rate, 50% close rate.
"Our recent Fab 5 results came in and we're ranked 4th overall in the company and 12th in PT revenue. Heading into December with a PT draft of over $40K. Mastermind's systems helped us build the foundation to compete at this level."
Brad Creager - Anytime Fitness Ramona (AFR)
4th overall in the company. 12th in PT revenue. $40K+ PT draft.
Who We Are
Operators First. Execution Always.
We’ve run clubs, led teams, and built systems in the trenches. Now we help owners do the same—without the guesswork.
LIMITED TIME OFFER
Your First Strategic Move—On Us.
This is NOT a demo.
This is a hands-on session to shift you out of reaction mode and into real control.
We’ll break down what’s not working, what’s missing, and what’s next—so you walk out focused and confident.
No matter where you’re at, this session meets you there.
Uncover hidden revenue leaks
Identify top growth priorities
Leave with a clear action plan
$100M+
In combined club revenue influenced by Mastermind
250+
250+
Anytime Fitness clubs actively scaling inside Mastermind
150+
150+
Owners running better clubs with Mastermind
WHEN YOU’RE IN, DECISIONS GET SIMPLER.
WHEN YOU’RE IN, DECISIONS GET SIMPLER.
Lead Better.
Grow Faster.
Stress Less.
Mastermind is for Anytime Fitness Owners who want control and consistency without running everything themselves.
Replace guesswork with proven systems
Scale operations without adding chaos
Lead your team with clarity
Less reaction. More growth.
250+ Clubs. Nationwide
250+ Clubs. Nationwide
Built by Real Club Operators
Built by Real Club Operators
Coaches Who’ve Done the Work
Coaches Who’ve Done the Work
Complete Operating System In One Place
Complete Operating System In One Place
INSIDE THE MEMBERSHIP
INSIDE THE MEMBERSHIP
What You Get as a Member
What You Get as a Member
Full access to the systems and guidance top-performing owners use to operate with confidence.
Structure
Clear, repeatable systems to run sales, staff, and operations with consistency.
Structure
Clear, repeatable systems to run sales, staff, and operations with consistency.
Execution
Step-by-step playbooks used by top clubs so you know exactly what to do and when.
Execution
Step-by-step playbooks used by top clubs so you know exactly what to do and when.
Guidance
Direct access to operators and coaches who’ve built and scaled real clubs.
Guidance
Direct access to operators and coaches who’ve built and scaled real clubs.
Support
A trusted network of Clubs & Owners sharing real numbers, wins, and solutions.
Support
A trusted network of Clubs & Owners sharing real numbers, wins, and solutions.
Real People. Real Results.
Real People. Real Results.
Success Stories from the Mastermind Community
Success Stories from the Mastermind Community
Meet a few of our members who turned commitment into results.
"Over the past year, this club achieved a 28 percent increase in total revenue while more than doubling net income. The improvement came from better execution across sales, team development, and day-to-day operations, not increased hours or added complexity. When the right systems are in place, growth becomes repeatable."
Lyle and Chris - Anytime Fitness Bellefontaine
28% Revenue Growth. 106% Net Income Increase.
"In a few months, our club moved from outside the top from rank 720 to 480 system-wide by tightening our FC process and improving consistency in sales conversations."
Randy Long - Anytime Fitness Salisbury, NC
Moved into the Top 500 system-wide
"Clear execution and priorities have led to consistent membership growth, net-positive performance, and stronger personal training production."
Stacy Hoeppner Anytime Fitness LEO
Membership growth with PT momentum
"Our Arcadia team has built a repeatable PT process that drives consistent agreement volume. Clear systems, aligned leadership, and disciplined execution across the floor have made performance sustainable."
Chris Huisken - Anytime Fitness Arcadia
Consistent high-performing PT execution
"Our front-of-house team increased FC booking rates to 72 percent, up from 17 percent when we started. The improvement came from clearer systems, better confidence, and consistent execution at the desk."
Katie Mafnas - Anytime Fitness Sedro-Woolley
FC booking rate increased to 72%
"Over the past year, this club achieved a 28 percent increase in total revenue while more than doubling net income. The improvement came from better execution across sales, team development, and day-to-day operations, not increased hours or added complexity. When the right systems are in place, growth becomes repeatable."
Lyle and Chris - Anytime Fitness Bellefontaine
28% Revenue Growth. 106% Net Income Increase.
"In a few months, our club moved from outside the top from rank 720 to 480 system-wide by tightening our FC process and improving consistency in sales conversations."
Randy Long - Anytime Fitness Salisbury, NC
Moved into the Top 500 system-wide
"Clear execution and priorities have led to consistent membership growth, net-positive performance, and stronger personal training production."
Stacy Hoeppner Anytime Fitness LEO
Membership growth with PT momentum
"Our Arcadia team has built a repeatable PT process that drives consistent agreement volume. Clear systems, aligned leadership, and disciplined execution across the floor have made performance sustainable."
Chris Huisken - Anytime Fitness Arcadia
Consistent high-performing PT execution
"Our front-of-house team increased FC booking rates to 72 percent, up from 17 percent when we started. The improvement came from clearer systems, better confidence, and consistent execution at the desk."
Katie Mafnas - Anytime Fitness Sedro-Woolley
FC booking rate increased to 72%
who we are
who we are
Operators First. Execution Always.
Operators First. Execution Always.
We’ve run clubs, led teams, and built systems in the trenches. Now we help owners do the same—without the guesswork.
LIMITED TIME OFFER
LIMITED TIME OFFER
Your First Strategic Move—On Us.
This is NOT a demo.
This is a hands-on session to shift you out of reaction mode and into real control.
We’ll break down what’s not working, what’s missing, and what’s next—so you walk out focused and confident.
No matter where you’re at, this session meets you there.
Uncover hidden revenue leaks
Identify top growth priorities
Leave with a clear action plan
No matter where you’re at, this session meets you there.
Uncover hidden revenue leaks
Identify top growth priorities
Leave with a clear action plan
$100M+
In combined club revenue influenced by Mastermind
250+
250+
Anytime Fitness clubs actively scaling inside Mastermind
150+
150+
Owners running better clubs with Mastermind
WHEN YOU’RE IN, DECISIONS GET SIMPLER.
WHEN YOU’RE IN, DECISIONS GET SIMPLER.
Lead Better. Grow Faster. Stress Less.
Mastermind is for Anytime Fitness Owners who want control and consistency without running everything themselves.
Replace guesswork with proven systems
Scale operations without adding chaos
Lead your team with clarity
Less reaction. More growth.
250+ Clubs. Nationwide
250+ Clubs. Nationwide
Built by Real Club Operators
Built by Real Club Operators
Coaches Who’ve Done the Work
Coaches Who’ve Done the Work
Complete Operating System In One Place
Complete Operating System In One Place
INSIDE THE MEMBERSHIP
INSIDE THE MEMBERSHIP
What You Get as a Member
What You Get as a Member
Full access to the systems and guidance top-performing owners use to operate with confidence.
Structure
Clear, repeatable systems to run sales, staff, and operations with consistency.
Structure
Clear, repeatable systems to run sales, staff, and operations with consistency.
Execution
Step-by-step playbooks used by top clubs so you know exactly what to do and when.
Execution
Step-by-step playbooks used by top clubs so you know exactly what to do and when.
Guidance
Direct access to operators and coaches who’ve built and scaled real clubs.
Guidance
Direct access to operators and coaches who’ve built and scaled real clubs.
Support
A trusted network of Clubs & Owners sharing real numbers, wins, and solutions.
Support
A trusted network of Clubs & Owners sharing real numbers, wins, and solutions.
LIMITED TIME OFFER
LIMITED TIME OFFER
Your First Strategic Move—On Us.
This is NOT a demo.
This is a hands-on session to shift you out of reaction mode and into real control.
We’ll break down what’s not working, what’s missing, and what’s next—so you walk out focused and confident.
No matter where you’re at, this session meets you there.
Uncover hidden revenue leaks
Identify top growth priorities
Leave with a clear action plan
No matter where you’re at, this session meets you there.
Uncover hidden revenue leaks
Identify top growth priorities
Leave with a clear action plan
who we are
who we are
Operators First. Execution Always.
Operators First. Execution Always.
We’ve run clubs, led teams, and built systems in the trenches. Now we help owners do the same—without the guesswork.
Real People. Real Results.
Real People. Real Results.
Success Stories from the Mastermind Community
Success Stories from the Mastermind Community
Meet a few of our members who turned commitment into results.
"Over the past year, this club achieved a 28 percent increase in total revenue while more than doubling net income. The improvement came from better execution across sales, team development, and day-to-day operations, not increased hours or added complexity. When the right systems are in place, growth becomes repeatable."
Lyle and Chris - Anytime Fitness Bellefontaine
28% Revenue Growth. 106% Net Income Increase.
"In a few months, our club moved from outside the top from rank 720 to 480 system-wide by tightening our FC process and improving consistency in sales conversations."
Randy Long - Anytime Fitness Salisbury, NC
Moved into the Top 500 system-wide
"Clear execution and priorities have led to consistent membership growth, net-positive performance, and stronger personal training production."
Stacy Hoeppner Anytime Fitness LEO
Membership growth with PT momentum
"Our Arcadia team has built a repeatable PT process that drives consistent agreement volume. Clear systems, aligned leadership, and disciplined execution across the floor have made performance sustainable."
Chris Huisken - Anytime Fitness Arcadia
Consistent high-performing PT execution
"Our front-of-house team increased FC booking rates to 72 percent, up from 17 percent when we started. The improvement came from clearer systems, better confidence, and consistent execution at the desk."
Katie Mafnas - Anytime Fitness Sedro-Woolley
FC booking rate increased to 72%
"Over the past year, this club achieved a 28 percent increase in total revenue while more than doubling net income. The improvement came from better execution across sales, team development, and day-to-day operations, not increased hours or added complexity. When the right systems are in place, growth becomes repeatable."
Lyle and Chris - Anytime Fitness Bellefontaine
28% Revenue Growth. 106% Net Income Increase.
"In a few months, our club moved from outside the top from rank 720 to 480 system-wide by tightening our FC process and improving consistency in sales conversations."
Randy Long - Anytime Fitness Salisbury, NC
Moved into the Top 500 system-wide
"Clear execution and priorities have led to consistent membership growth, net-positive performance, and stronger personal training production."
Stacy Hoeppner Anytime Fitness LEO
Membership growth with PT momentum
"Our Arcadia team has built a repeatable PT process that drives consistent agreement volume. Clear systems, aligned leadership, and disciplined execution across the floor have made performance sustainable."
Chris Huisken - Anytime Fitness Arcadia
Consistent high-performing PT execution
"Our front-of-house team increased FC booking rates to 72 percent, up from 17 percent when we started. The improvement came from clearer systems, better confidence, and consistent execution at the desk."
Katie Mafnas - Anytime Fitness Sedro-Woolley
FC booking rate increased to 72%