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If you have a 50% retention rate, half the people working with you today won't be with you next June. All that training, knowledge, and member relationships? Gone.
In this Masterclass Mini, discover the five strategic pillars that keep top talent and the exact framework for diagnosing which pillar needs work in your gym. Learn why retention matters more than you think (hint: it's not just about cost), and how to create an environment where people stay for 5, 10, 15 years.
You'll discover:
The 5 reasons retention matters: institutional knowledge, cost, productivity, culture, recruitment
Why "you'll probably be here a couple weeks" creates a death spiral
The 5 strategic pillars: assess/set goals, culture, growth paths, pay/benefits, reward/recognize
How to use these pillars like LASER to diagnose what's broken
Why up to 30% of great hires should come from referrals (and what that says about your culture)
The exact metrics to track: retention rates, reasons for leaving, engagement levels
How to set clear retention goals and actually hit them
Real talk: When experienced team members leave, you lose institutional knowledge even if you have great documentation. Learn how to keep your best people.
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About Author

Ceo & Strategic Architect
Builder of 30+ fitness studios and advisor to 200+ gyms across North America. Andrew leads Mastermind with a focus on structure, culture, and execution that scales without burnout. He helps owners simplify decisions, align teams, and grow with clarity.
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