The Financial Mistake 90% of Gym Owners Make | Liquidity Ratios Explained

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The Financial Mistake 90% of Gym Owners Make | Liquidity Ratios Explained

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The Financial Mistake 90% of Gym Owners Make | Liquidity Ratios Explained

The Financial Mistake 90% of Gym Owners Make | Liquidity Ratios Explained

publish date

Jan 9, 2026

duration

5:16

Difficulty

Intermediate

category

Files

Lesson details

If it costs you $40,000 a month to operate, how much cash should you have in reserves? Most gym owners are dangerously under-prepared for unexpected challenges. Learn the 2:1 liquidity ratio that could save your business.

In this Masterclass Mini, discover the financial benchmarks that separate surviving gyms from thriving ones. Learn when to build cash reserves, when to reinvest, and how to avoid both the trap of hoarding money and the danger of having nothing saved.

You'll discover:

  • The 2:1 liquidity ratio benchmark and what it means for your gym

  • Why having too much cash can actually hurt you (tax implications explained)

  • The exact review schedule: what to check monthly, quarterly, and yearly

  • Why tax planning must start January 1st, not December 31st

  • The Costco Principle: why having excess leads to waste

  • Smart investing vs panic buying at year-end

  • How to balance liquidity with growth investments

Plus, learn from real examples of strategic equipment purchases, tax strategy adjustments, and the critical mistake of letting $400K sit in a bank account earning nothing.

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About Author

Ceo & Strategic Architect

Builder of 30+ fitness studios and advisor to 200+ gyms across North America. Andrew leads Mastermind with a focus on structure, culture, and execution that scales without burnout. He helps owners simplify decisions, align teams, and grow with clarity.

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