Free Resources for Gym Owners | Mastermind Content Library
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The Mastermind Content Library

Proven systems, real club examples, and practical lessons owners use to run a better club; Free and on-demand.

Abstract graphic visual

The Mastermind Content Library

Proven systems, real club examples, and practical lessons owners use to run a better club; Free and on-demand.

categories

Explore What Matters Most Right Now

Deep-dive trainings built around the most effective club systems in the Mastermind network. Install them step-by-step to improve execution, retention, and results.

The exact systems top Anytime Fitness operators use to manage sales, personal training, team accountability, and member fulfillment—so your club runs like a business, not a job.

Real clips from in-person strategy sessions with Anytime Fitness owners. Watch them identify revenue gaps, restructure teams, and plan smarter—all recordings from our live, owner-only summits

Real outcomes from club owners who installed Mastermind systems. See what changed inside their gyms—from PT growth and retention to team leadership.

Deep-dive trainings built around the most effective club systems in the Mastermind network. Install them step-by-step to improve execution, retention, and results.

The exact systems top Anytime Fitness operators use to manage sales, personal training, team accountability, and member fulfillment—so your club runs like a business, not a job.

Real clips from in-person strategy sessions with Anytime Fitness owners. Watch them identify revenue gaps, restructure teams, and plan smarter—all recordings from our live, owner-only summits

Real outcomes from club owners who installed Mastermind systems. See what changed inside their gyms—from PT growth and retention to team leadership.

videos

On-Demand Lessons for Real Club Decisions

Individual lessons focused on what to do, how to do it, and how to apply it inside your club this week.

Individual lessons focused on what to do, how to do it, and how to apply it inside your club this week.

Individual lessons focused on what to do, how to do it, and how to apply it inside your club this week.

blog

Ideas to Inspire Your Growth

Explore articles that keep you informed, inspired, and motivated.

Experts

Meet Your Subject Matter Experts

Meet Kyle Henning, a seasoned gym owner and managing partner of Keepbooked, a top-notch digital marketing company. With over a decade of experience in the fitness industry, Kyle has successfully owned and operated several gyms, helping them become profitable businesses.

Kyle's expertise lies in turning around struggling gyms and helping them achieve their goals. He has a wealth of knowledge on gym operations, marketing strategies, and sales techniques that have been tried and tested through his years of experience. Kyle is known for his ability to create tailored plans that cater to each gym's unique needs, allowing them to reach their fullest potential.

Builder of 30+ fitness studios and advisor to 200+ gyms across North America. Andrew leads Mastermind with a focus on structure, culture, and execution that scales without burnout. He helps owners simplify decisions, align teams, and grow with clarity.

Former multi-unit operator turned systems leader. Chad helps owners turn strategy into daily execution by tightening operations, accountability, and team performance. His work keeps clubs running consistently without relying on the owner.

Katie ensures every Mastermind client has a smooth, responsive, and organized experience. She manages communication, coordination, and follow through across the community, making sure nothing falls through the cracks. Her focus is simple: Clear communication, strong relationships, and consistent support so owners can stay focused on running their businesses.

Matt Wilson is a Strategic Coach at Mastermind and a longtime leader within the Anytime Fitness system. He has served as a regional manager, club operator, and now mentors hundreds of owners across the country.

Katie helps owners improve sales execution, team confidence, and personal training performance. She brings real club experience and a practical coaching style that turns conversations into consistent results.