Building Profitable Business Partnerships: Running Man Rewards & Corporate Wellness Programs

Join Krisit Huff and Kyle Henning from Keepbooked Marketing as they shares proven strategies for generating high-quality leads through local business partnerships and corporate wellness programs. Learn how Kristi took a struggling gym ranked 2,263rd to 114th in just 16 months using these partnership strategies.

What You'll Learn:

Running Man Rewards Program:

• How to create a local business rewards network that drives walk-in traffic

• Step-by-step process for approaching and partnering with local businesses (restaurants, salons, spas, retail stores)

• Best practices for marketing partnerships to members and using them to overcome price objections

• Time management strategies and monthly maintenance requirements

Corporate Wellness Programs:

• How to identify and approach large employers (100+ employees) for wellness partnerships

• Proven tactics for connecting with HR decision-makers and getting past gatekeepers

• Best times to reach HR directors and how to present value propositions

• On-site enrollment strategies and health fair participation

• Managing employee verification and membership logistics

Key Takeaways:

• 9 out of 10 companies approached agreed to wellness partnerships

• Running Man Rewards partners consistently reported increased foot traffic

• These partnerships help differentiate your gym from budget competitors

• Both programs create continuous lead generation beyond digital marketing

• Strategies work for single and multi-location operators

Perfect for gym owners, club managers, and anyone looking to diversify their lead sources beyond digital advertising while building stronger community connections.