Deborah Carlton's Transforming Community Journey

Joining Anytime Fitness: Deborah was initially hesitant to join the gym, having never been in one since high school. However, the persistence of the owners led her to take a leap of faith, and she hasn't looked back since. The gym was later purchased by Alex and Mitchell Maluta, who brought a new energy and vision to the business.

The Transformation with Mastermind: Joining Mastermind was a game-changer for Anytime Fitness. The introduction of small group and team training replaced personal training, creating a buzz in the community and significantly increasing member engagement. The energy and transformation brought by Mastermind have been phenomenal.

Impact on Community and Members: The gym's mission to create a healthier community for the glory of God has resonated with members. Fitness consultations have become pivotal in member success, and the culture at the gym has evolved with higher energy and community involvement.

The Role of Fitness Consultations: Fitness consultations have helped coaches connect with members, recommending personalized plans to help them reach their goals. This approach has improved member retention and sales, making a significant impact on the gym's operations.

Evolving Gym Culture and Future Goals: The culture at Anytime Fitness has evolved with the involvement of Mastermind, creating a vibrant and engaging environment. Deborah emphasizes the importance of having a business coach, likening it to the support athletes receive from their coaches.

Conclusion: Deborah Carlton's journey is an inspiring story of transformation, community engagement, and the power of Mastermind in gym operations. Her passion and dedication to building a healthier community are evident in every aspect of her work.