The ideal profit margin for gyms is 20%. But only 20% of gyms actually achieve it. Why? And more importantly, what can you do about it?

In this Masterclass Mini, discover the key financial benchmarks every gym owner needs to know: profit margins, membership growth rates, PT labor splits, and total labor percentages. Learn why comparing yourself to others can be misleading, what factors actually drive profitability, and how to conduct a financial health check that reveals your biggest opportunities.

You'll discover:

• The 20% profit margin benchmark (and why your area matters more than you think)

• Three key factors that influence margins: efficiency, retention, and revenue streams

• The 60/40 PT labor rule and when it's okay to break it

• Why total labor percentages depend on your revenue mix (PT heavy vs membership heavy)

• How to use benchmarks as information, not judgment

• Real examples: grocery stores at 1-3%, Planet Fitness at 10%, top Anytime locations at 37-40%

• The premium membership strategy that costs nothing to serve but adds massive margin

Plus: Stop comparing your $13K rent location to someone paying $3K. Learn how to optimize for YOUR reality.