In this conversation, Deborah Carlton, the regional manager for Anytime Fitness in Osceola and Tifton, shares her journey in the fitness industry, the transformative impact of Masterminds on her gym's operations, and the evolution of community culture. She discusses the importance of member retention, operational improvements, and the personal connections formed within the gym. Deborah expresses her excitement for the upcoming summit and offers valuable advice for other gym managers looking to enhance their operations.

takeaways

• Deborah Carlton has been with Anytime Fitness for 12 years.

• The transition to new ownership brought significant changes to the gym.

• Masterminds introduced new systems that energized the gym's operations.

• Small group training replaced personal training, boosting member engagement.

• The gym's culture has evolved to become more community-focused.

• Fitness consultations have improved member connections and goal achievement.

• Deborah emphasizes the importance of having a coach in business.

• The energy in the gym has noticeably increased since joining Masterminds.

• Deborah is excited about learning and growing at the upcoming summit.

• Building relationships with members is key to a successful gym.

Chapters

• Introduction to Deborah Carlton

• Deborah's Journey with Anytime Fitness

• Transformation Through Masterminds

• Enhancing Member Experience and Retention

• Cultural Shifts in the Community Gym

• Looking Ahead: Goals and Aspirations
  Advice for Other Gym Managers