Trusted by
Brandon Porter, El Reno, OK - 2 Clubs
Evan Hurn, Sequim, WA - 2 Clubs
Robert Moffett, Ocala, FL - 1 Club
Samuel Holston, St. Augustine, FL - 1 Club
Nickolas Croal, St. Louis Park, MN - 1 Club
Bethany Whalen, Grand Prairie, TX - 1 Club
Brian Dunaway, Genesee, MI - 2 Clubs
Dell Smith, Chillicothe, OH - 2 Clubs
Katherine Meek, Mattawan, MI - 2 Clubs
Matthew Wren, College Station, TX - 2 Clubs
Jason Lozano, Sacramento, CA - 2 Clubs
Jen Beiswenger, Belle Vernon, PA - 3 Clubs
Christopher Huisken, Arcadia, CA - 3 Clubs
Sandra Gonzalez, Plano, TX - 3 Clubs
Jeff O'Mara, Harriman, TN - 4 Clubs
Mark Ireland, DuPont, WA - 5 Clubs
Who We Help
Every Anytime Fitness Owner
Lands Somewhere.
Our Mission
Meet the Founder
Andrew Breton
"I didn't create Mastermind because I saw a market opportunity; I built it out of necessity
The 7-Pillar System
Most performance problems aren’t strategy issues, they’re people issues. This pillar builds hiring, onboarding, and accountability so your team performs without constant oversight.
PEOPLE
This pillar sharpens your membership and service offering so your team can present it confidently, deliver it consistently, and make members feel like they got exactly what they paid for.
PRODUCT
Your front desk shouldn't have to wing it. This pillar installs a repeatable system that turns every walk-in and inquiry into a real conversation and real results.
SALES
Local marketing doesn't have to be complicated. This pillar builds a referral and lead generation system that drives qualified traffic consistently, without requiring you to live on social media.
MARKETING
A great sales process means nothing if the experience doesn't back it up. This pillar builds the systems that ensure your promise to members is kept on the floor, day in, day out.
FULFILLMENT
Vision without execution is just a plan. This pillar installs the weekly rhythms, check-ins, and accountability structures that keep your team aligned and your club moving.
EXECUTION
This pillar develops the culture, communication, and decision-making structure that gives your team the confidence to own their roles so you can step back and focus on growth.
LEADERSHIP
Why Mastermind
Weekly Coaching Calls
Live, tactical coaching every week. Real problems solved in real time.
Identity
Positioning
Voice
Proven Systems Library
Plug-and-play systems for sales, marketing, operations, and team development.
STRUCTURE
OPERATIONS
Club-Tested
Community of 150+ Peers
A private community of AF owners who share what's working, and what's not.
NETWORKING
ACCOUNTABILITY
INSIGHTS
What members are achieving with Mastermind
Member Testimonal
Anytime Fitness Owner
Rob Moffett's Journey
Rob shares his journey as an Anytime Fitness owner, discussing the challenges he faced and the turning points that led him to seek help from Mastermind Gym Solutions.
Member Testimonal
Anytime Fitness Owner
Teri Holye: From Overwhelmed to Unstoppable
Discover how Mastermind's strategic support helped her move from working IN the club to working ON the club, and why she wishes she'd joined years earlier.
"We finally feel like we’re operating with structure instead of guesswork. We’re excited to keep working with them and genuinely believe this partnership is helping take our gym to the next level."
Kristie Tapper
Anytime Fitness Owner
Mastermind delivers practical tools from people who truly get our business. Anytime I attend their leadership Summits, I leave energized, inspired, and ready to push our gyms forward. Grateful for the knowledge and connections gained.
Katie Mafnas
Anytime Fitness Owner
Mastermind has been a difference-maker. As the owner of a top-ranked Anytime Fitness, I already demand excellence, and Mastermind has elevated how I lead, strategize, and scale.
Chris Short
Anytime Fitness Owner
A month in, our team is already enjoying the structure Mastermind brings across all 11 clubs. And after 18 years in the business, I'm still picking up something new to share with my team.
Jeff OMara
Anytime Fitness Owner
The level of detail and accountability Mastermind provides is essential for every coaching club to reach their goals. They are highly experienced and committed to the growth and success of our clubs. They care about every club they service and focus on all aspects of our business.
Alex Khoury
Anytime Fitness Owner
Here's Exactly
How It Works
No BS, No guesswork. No figuring it out as you go.
Choose Your Experience
No Pressure. Just Possibilities.
Two paths in. One destination. Pick where you are.
Your questions answered.
01
Is this a coaching program or a done-for-you service?
Neither, and that's the point. Mastermind is an operating partner. We don't hand you a course and disappear, and we don't run your club for you. We work alongside you and your team to install systems that your people can actually own and execute. The goal is always to make you less dependent on outside help, not more.
02
How is this different from what Anytime Fitness corporate already provides?
Corporate gives you the brand, the framework, and the baseline tools. Mastermind gives you the operating structure that makes those tools actually work at a high level. The 7-Pillar System was built specifically for AF owners by an operator who runs 19 AF locations, and it goes far deeper than anything in the corporate playbook. It's not a replacement for corporate support. It's what you layer on top of it.
03
I only have one club. Is this for me or is it for multi-club operators?
Both. About half of our 150+ owners operate a single club. The system was designed to work at one location first, because if it doesn't work at one, it won't scale to five. Whether you're trying to get your first club performing at its ceiling or building toward your second, the foundation is the same.
04
How much time does this actually require from me each week?
That depends on where you are and what you're building, but most owners commit 2–4 hours per week to Mastermind, coaching calls, implementation sessions, and community. The work you do inside Mastermind is designed to reduce the hours you spend firefighting outside of it. Most owners report getting more time back than they put in within the first 60–90 days.
05
What if I've already tried other programs and they didn't work?
That's actually the most common background of the owners who get the most out of Mastermind. Most programs give you information. Mastermind gives you implementation, someone in it with you, holding the work accountable, and staying until it's running. If the last thing you tried didn't stick, the question isn't whether you're coachable. It's whether you had the right operating structure underneath it.
Send A Message
Let's Figure Out Where Your Club Is and Where It Should Be.
For same-day service or special requests, feel free to give us a call!
(860) 768 - 9174